AI systems for small business
Turn the work that slows you down into software that runs itself.
Citizen Mason builds AI systems that take the repetitive, expensive work off your team and run it, on the tools you already use. You stay in control of every call that matters.
What you get
Time back.
The routine work runs itself, so your people do the work only they can.
Runs on your tools.
It works inside the apps your team already uses, with nothing new to learn.
You stay in control.
It prepares the work, and anything client-facing waits for your yes.
The problem
Your best people are doing work a machine could do.
In a small business, the work that carries your name routes through a few senior people, and the repetitive parts pile up: the reporting, the follow-ups, the checks, the filing. Hiring is slow and expensive. Off-the-shelf tools want you to change how you work. The result is a ceiling on what you can take on. Citizen Mason builds the workflow that lifts it, on the tools you already run.
Who it's for
Built around how you already work.
Different businesses, the same pattern: senior attention is the bottleneck, mistakes are expensive, and the work runs on tools you already trust.
STUDIOS
High-craft studios
Interior design, architecture, design-led firms. The principal reviews everything, and it does not scale. We build workflows that prepare the work and hand it back for sign-off: a morning brief that reads the inbox overnight, files that put themselves away. The principal stays the final word.
AGENCIES
Marketing and creative agencies
You can show clicks. Proving the revenue, and keeping reporting from eating the week, is the grind. We build the workflow that turns scattered data into the number your client trusts, and stops new leads from going cold.
YOUR BUSINESS
Maybe yours
If senior time is your bottleneck and a mistake is expensive, the pattern fits. The first call finds the one workflow worth building first.
How it works
Fifteen years shipping software, now focused on one workflow at a time.
I find the expensive friction.
The first call surfaces where your senior time and revenue leak. That's the first build.
I ship one working system, fast.
Live on the tools you already use, built by the person who builds it, hands on the work.
It runs. You stay in control.
The routine work runs on its own; anything client-facing waits for your approval. Add the next once this one pays off.
The first workflow is usually running within 1 week.
Proof
The workflows are new. The builder is not.
Real systems and live products, shipped for real businesses.
In production
For a high-craft studio
The team starts the day knowing what needs action, and project email files itself into the right folders.Morning BriefEmail Autofiler
In use
For a data-center operator
They can see whether ChatGPT and Perplexity cite them, and the finance team models spend in the tool they already use.AI Visibility BaselineCapEx Model
Track record
Fifteen years shipping product
Shipped for teams in consulting, media, sports, and crypto.DeloitteNFLKraken ExchangeMiami HEAT
Who's behind it
Built by an operator, not an agency.
Citizen Mason is Jeff Newman. Fifteen years building and shipping products, including work for Kraken, Scopely, the NFL's digital media, and the Miami HEAT app, plus product leadership at Magic Eden and Phase. The hands that built those build your workflows. You work with the person who ships, start to finish.
Why custom
I build the system your business is missing.
Off-the-shelf tools cover what every business shares. The part that makes you money is the part they skip. That is what gets built here.
A SaaS subscription
You pay every month to force your work into its steps. It never quite fits, because it was never built for you.
ChatGPT in a browser tab
Your team has dabbled in a chat box and seen the hype online. Turning that into real ROI is the part nobody shows you. I find where AI pays off, and build it.
An agency
An agency hands you a one-off build and a retainer. I build a proven system you put to work, refined across every business I build for, so you get better results at a better price than starting from scratch.
Start
Start with one workflow.
The first engagement ships one working workflow, fast. You see it run on your own work before anything else is discussed. If it earns its place, we build the next. Pricing is anchored to the time it frees and the mistakes it prevents, not to hours.